David Clipson

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David Clipson

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Roll20 User Testing

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Project Summary

My coursework for UW-Madison's User Experience Design program revolved around a capstone project. For my capstone project, I decided to focus on improving the usability of the Roll20 website.


During the final stage of this project, I tested the information architecture and usability of my prototype using a variety of methods.

My Process

Card Sort

I performed an open card sort study with 12 participants to better understand how users expect Character Sheet information to be organized.


I analyzed the Similarity Matrix, Dendrogram, and Item-by-Category Matrix to understand the results. I found a high level of agreement between the test results and my prototype. I also made some helpful tweaks to my prototype based on the results.

Data Collection Plan

I created a data collection plan to define my research goals and corresponding metrics. I planned a usability study to answer three key questions:

  1. Can users perform dice rolls successfully?
  2. Can users perform dice rolls efficiently?
  3. Do users find rolling dice to be easy?

Remote Usability Testing

I facilitated remote usability tests with 6 participants using video conferencing software and OBS Studio. I reviewed the session recordings to measure task success, time-on-task, and Single Ease Question (SEQ) scores for each task. Participants also submitted a System Usability Scale (SUS) at the end of the session.

Data Analysis

I calculated descriptive statistics and created data visualizations to summarize the results of the usability tests.

  • The average SUS score was 85.8% +/- 4.5%.
  • Task-level SEQ scores averaged 6.5 on a scale of 1 to 7.
  • Time-on-task varied significantly depending on the task and was correlated with SEQ scores.

Usability Test Results

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