My Process
Planning
Planning is important for the success of any project. I started by setting deadlines, ensuring I had the necessary resources, evaluating risks, and planning contingencies.
Competitive Analysis
I compared Roll20 to its biggest competitors in order to understand Roll20's place in the market, identify strengths and weaknesses, and identify market gaps. My analysis focused on comparing business models, market share, and product features.
User Interviews
I conducted five user interviews to understand how users interact with Roll20 tools during a typical session. I listened carefully to identify challenges and opportunities with Roll20's core tools.
User Surveys
Following up on themes discovered during user interviews, I conducted a survey of 112 users to establish baseline satisfaction scores and to better understand which areas of Roll20 have the most room for improvement.
Personas
There are many types of Roll20 users, ranging from advanced veterans to first-time players. I developed two primary personas to help capture this diversity and to inform future design requirements.
User Journey Mapping
Using one of my personas, I created a User Journey Map to analyze one of the most common scenarios in D&D: player combat. This process helps build empathy for users and communicates the user experience to other stakeholders.
Recommendations
I synthesized my research findings in order to make specific recommendations for improving user satisfaction. My proposed changes included redesigning the Dice Roller, reorganizing the Character Sheet, and overhauling the site's visual style.